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KeynoteProduct
The pricing page is the product
- Day
- Day 2 · Wed 19 May
- Time
- 09:30
- Length
- 45 min
- Room
- Main Stage
About this session
Two hundred pricing tests, including the ones that lost. Why packaging decisions belong in the first sprint and how to test them with ten customers.
Every test is shown with its result and what the team did next. The method works with ten customers and a spreadsheet.
You will leave with
- Why packaging belongs in the first sprint
- A pricing test you can run with ten customers
- The three tests that most often lose
Saves a calendar file with the room and the time in Lisbon time.
Next in Main Stage
KeynoteProduct
The pricing page is the product
- Day
- Day 2 · Wed 19 May
- Time
- 09:30
- Length
- 45 min
- Room
- Main Stage
About this session
Two hundred pricing tests, including the ones that lost. Why packaging decisions belong in the first sprint and how to test them with ten customers.
Every test is shown with its result and what the team did next. The method works with ten customers and a spreadsheet.
You will leave with
- Why packaging belongs in the first sprint
- A pricing test you can run with ten customers
- The three tests that most often lose
Saves a calendar file with the room and the time in Lisbon time.
Next in Main Stage
KeynoteProduct
The pricing page is the product
- Day
- Day 2 · Wed 19 May
- Time
- 09:30
- Length
- 45 min
- Room
- Main Stage
About this session
Two hundred pricing tests, including the ones that lost. Why packaging decisions belong in the first sprint and how to test them with ten customers.
Every test is shown with its result and what the team did next. The method works with ten customers and a spreadsheet.
You will leave with
- Why packaging belongs in the first sprint
- A pricing test you can run with ten customers
- The three tests that most often lose
Saves a calendar file with the room and the time in Lisbon time.
Next in Main Stage

11 · See you there
See you in Lisbon.
Doors open · Tue, 18 May 2027 at 09:00 · Pavilhão do Rio

11 · See you there
See you in Lisbon.
Doors open · Tue, 18 May 2027 at 09:00 · Pavilhão do Rio

11 · See you there
See you in Lisbon.
Doors open · Tue, 18 May 2027 at 09:00 · Pavilhão do Rio





