KeynoteProduct

Day
Day 2 · Wed 19 May
Time
09:30
Length
45 min
Room
Main Stage

About this session

Two hundred pricing tests, including the ones that lost. Why packaging decisions belong in the first sprint and how to test them with ten customers.

Every test is shown with its result and what the team did next. The method works with ten customers and a spreadsheet.

You will leave with

  • Why packaging belongs in the first sprint
  • A pricing test you can run with ten customers
  • The three tests that most often lose
Get tickets

Saves a calendar file with the room and the time in Lisbon time.

KeynoteProduct

Day
Day 2 · Wed 19 May
Time
09:30
Length
45 min
Room
Main Stage

About this session

Two hundred pricing tests, including the ones that lost. Why packaging decisions belong in the first sprint and how to test them with ten customers.

Every test is shown with its result and what the team did next. The method works with ten customers and a spreadsheet.

You will leave with

  • Why packaging belongs in the first sprint
  • A pricing test you can run with ten customers
  • The three tests that most often lose
Get tickets

Saves a calendar file with the room and the time in Lisbon time.

KeynoteProduct

Day
Day 2 · Wed 19 May
Time
09:30
Length
45 min
Room
Main Stage

About this session

Two hundred pricing tests, including the ones that lost. Why packaging decisions belong in the first sprint and how to test them with ten customers.

Every test is shown with its result and what the team did next. The method works with ten customers and a spreadsheet.

You will leave with

  • Why packaging belongs in the first sprint
  • A pricing test you can run with ten customers
  • The three tests that most often lose
Get tickets

Saves a calendar file with the room and the time in Lisbon time.

Confetti falling over the crowd at the closing keynote

11 · See you there

Doors open · Tue, 18 May 2027 at 09:00 · Pavilhão do Rio

See the lineup

64 speakers · 1,800 seats · 3 days

Confetti falling over the crowd at the closing keynote

11 · See you there

Doors open · Tue, 18 May 2027 at 09:00 · Pavilhão do Rio

See the lineup

64 speakers · 1,800 seats · 3 days

Confetti falling over the crowd at the closing keynote

11 · See you there

Doors open · Tue, 18 May 2027 at 09:00 · Pavilhão do Rio

See the lineup

64 speakers · 1,800 seats · 3 days

The summit

18–20 May 2027
Lisbon

Pavilhão do Rio
Cais do Rio 14, 1200-450 Lisbon, Portugal

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Two attendees talking in the hallway
The audience during a keynote
A speaker in front of the main stage screen
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